Brand kit
Warm like a taproom in late October.
A short, opinionated brand. Wheat background, espresso ink, one amber accent — chosen so the product feels like a quiet brewery at 4pm, not a SaaS dashboard at 11pm.
§01
Wordmark
Geist semibold, amber italic suffix.
Primary
On wheat
On amber
On ink
§02
Palette
Eight tones. One accent. No exceptions.
#F6EFE2
Background (wheat)
#FBF6EA
Surface / paper
#1A130C
Primary text
#4A3B2A
Secondary text
#7A6A55
Tertiary
#C97B3F
Brand accent
#E6A96A
Hover / glow
#9A4F1F
Pressed / depth
§03
Typography
Two faces. Used sparingly.
Display sans
Geist · weights 400, 500, 600
Aa Bb Cc
The operating system for the modern brewery.
Serif italic accent
Instrument Serif · italic only · 400
Aa Bb Cc
brewed in-house
Spacing
display headlines
body / sub-headlines
eyebrow & label caps
monospaced figures
§04
Voice & tone
How Runbrew sounds in writing.
Crafted
Brewing is a craft. Software for breweries should sound like it was built by someone who's actually pulled a pint.
Confident
We don't hedge. We have opinions about how a modern brewery runs — and we ship them.
Warm
It's still software for humans. "Tap a keg" not "Initiate inventory transaction."
Specific
Talk about mash tuns, fermenters, kegs, customers in the taproom — not generic "items" and "records."
Do
- ✓Use amber as a single, deliberate accent — never a wash.
- ✓Lead with the italic serif when you want a beat of warmth.
- ✓Keep paragraphs short. Cream + ink + air, in that order.
Don’t
- ✕No drop shadows beyond the single foam-card elevation.
- ✕No bright neon. The palette is muted, like aged oak.
- ✕No clipart hop cones. Use Lucide outlines if you need an icon at all.
§05
AI companion
Meet Brewy — the brewery ai companion.
Brewy
Brewery AI companion
Mascot · v1
Brewy is the in-app companion that runs alongside every brewer. Ask for last week's top customers, draft tasting notes for the new IPA, or check what's low in the cellar — Brewy knows the brewery, not just generic SaaS jargon.
Knows the brewery
Mash tuns, fermenters, kegs, taproom regulars. Brewy talks in brewery terms, not "inventory units."
Drafts in voice
Tasting notes, menu cards, customer follow-ups. Brewy writes warm, crafted copy — never marketing-deck speak.
Stays in the mug
Every reply has Brewy's vibe. Foam on top, depth underneath, never a corporate hedge.
§06
Favicons
Amber-deep tile with a foam beer mug — visible at 16px.
icon.svg
32×32 vector
apple-icon.png
180×180 raster
Lives at apps/runbrew-marketing/src/app/{icon.svg,apple-icon.png}.
§07
In use
The brand assembled.
Batch 01 · Sample
Quietly opinionated. Confidently understated.
Every screen, email, and invoice carries the same calm posture. White space is the headline. Amber is the punctuation.